Page 106 - STRATEGY FOR SUSTAINABLE AGRICULTUR AND RURAL DEVELOPMENT IN THE PERIOD 2021-2030 AND VISION TO 2050

How to shift from
61. developing agricultural

products of “single
value” to “multi-value
integration”?

which is [possibly] integrating multi-values to
agricultural products and services.
In agricultural economic thinking, optimizing
economic benefits can be achieved through Meanwhile, many potential factors in
increasing selling prices, reducing inputs, creating higher added values are often
improving quality, diversifying products, deep overlooked. In addition, other specific factors
processing, etc. To better serve the needs of depend on the product and region. Such
consumers, thereby receiving higher added factors include (1) geographical value, area’s
value. In normal products, producers and name, landscape, region, and country; (2) the
consumers often focus on the utility value. Of value of knowledge, especially indigenous
course, the utility value is the core element knowledge, and the creativity of the producing
of the product’s value, but the added value community; (3) historical, cultural, and
created from this factor is usually not too high. culinary values; (4) the brand value of the
We need to have a higher development step product, the region, and the country.

Figure 6: HThe value of an agricultural product is not limited to its utility value

KNOWLEDGE VALUE LOCAL CULTURE
AND CREATIVE AND CULINARY
INNOVATION VALUES

GEOGRAPHIC,
LANDSCAPE, TRADEMARK’S
REGIONAL AND VALUE
COUNTRY VALUES

UTILITY’S VALUE

Multi-value integration is the attempt to not only into a mere consumption product but
convey a message about the value of tangible also an intellectual and cultural product and
and intangible products, to turn the product a pride of the production community.

106 Guidelines for the Strategy for sustainable agriculture and rural development
in the period 2021-2030, and vision to 2050