Page 77 - Agricultural innovation

Figure 19. Sharing experiences in clubhouse meeting
Source: Research Team 2022

such as creating jobs, building value chains in agricultural production, and developing community-
based tourism. For example, Sa Dec Flower Village Clubhouse has developed 3 site seeing points (Hai
Cao ornamental flower garden, Hung Thy Happyland Entertainment Facility, Flower Viewing Station
of Ngoc Lan ornamental flower Garden) and 2 homestay. At the homestays (Frog and Flower House,
Bamboo House of Phong Levent), tourists can experience many types of services, eat together, stay
with farmers to discover and experience how to grow ornamental flowers. Clubhouse of Tan Phu Dong
Flour Village is a new attraction that enable visitors to experience and enjoy a variety of folk cakes
made from Sa Dec rice flour at weekends.
Thus, the model of the clubhouse in Dong Thap province has overcome the limitations of the
socio-economic, social-professional organizational models, to truly become the farmer’s own space,
but it does not exist. not separate from the management of the local government. Activities of socio-
political organizations, socio-professional organizations with “parmanent staff”, “budget” and
property contributions or membership fees to serve the purposes of the clubhouse, sometimes as one
of the reasons that do not attract people to participate despite being actively mobilized. Compared
with the cooperative model, the clubhouse model overcomes the limitations of the cooperative model
and becomes an organization with the cooperative to help strengthen the association of agricultural
production. With the participation of many stakeholders, from farmers, businesses to party committees
and local authorities, the clubhouse is really a place to meet, exchange and find a common voice,
forming important links in the production and consumption of agricultural products, gradually
developing large-scale commodity agricultural production.
With these outstanding features, Dong Thap province has been welcome a lot of study tours from
other provinces in recent years.

5.7.3. Opportunities and challenges
The model of the clubhouse has the opportunity to be replicated in many communities and localities
because it meets the development needs of the agricultural and rural development. It was born on the
basis of voluntary participation of the people. The organizational structure is simple and compact with
the operating mechanism of no “permanent staff” or “budget”. Participants, industries and fields are
various with many subjects in society (farmers, cadres, civil servants, public officials, party members,
businesses, youth, women, the elderly) in many fields different sectors (agriculture, industry, services;

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