Page 82 - Agricultural innovation

of topographical conditions, climate and their cultural identity (stilt houses, festivals, cuisine) to
develop community-based tourism. All these factors have created a strong attraction for Lac village,
attracting tourists as well as public and private community-based tourism development investment
plans. Basically, the model of community tourism here has 03 main components participating and
distributing benefits including: (1) Local community; (2) Local government; (3) Travel businesses.
The community is the main actor, providing cultural and catering services and guided tours.
Participating households must register their businesses and enjoy benefits when providing catering
services, accommodation, folk performances, souvenir sales, etc. The village head is the operator
managing activities in the village, disseminating Party guidelines, State policies, laws, regulations
related to tourism to business households, in charge of village security and responsible for reporting of
temporary accommodation for tourists.
Local authorities manage, guide and assist the community in welcoming and dealing with guests;
preserve and promote national cultural identity; environmental protection, food hygiene and safety;
collect visit tickets or administrative procedures for temporary residence registration for tourists; ensure
security for visitors in the village; use the mass media to introduce and promote their local tourism.
Travel companies directly plan to build tours, routes, travel programs, develop publications to
promote and participate in supporting people’s houses to improve their facilities and services.
Community tourism products in Lac village include following services:
• Homestay is a type of tourism in which visitors live in the houses of the local people, which is very
popular with international tourists to experience the real world. The stilt house in Lac village is
tall, spacious and clean, keeping the ancient architecture. Currently, the price for renting a house
on stilts is 50,000 VND/person/night. Each stilt house can accommodate 30–40 guests. In Lac
village, there are also many stilt houses with private rooms and independent bangalows. If you
want to stay separately, tourists can rent for about 400,000–500,000 VND/night.
• Food service: Each stilt house has an adjacent kitchen for convenience in cooking and eating.
Guests can rent a kitchen if they want to cook for themselves or can order rice with the host to
prepare it. In the village, there is also an ethnic restaurant with traditional dishes, mountain
dishes and a bar that opens late.
• Souvenirs: Thai brocade products have left a good impression in the hearts of tourists, almost
anyone who has the opportunity to visit Lac village when returning home does not forget to buy
some brocade gifts for souvenirs after the trip.
• Costume rental: Visitors only cost 10,000–15,000 VND for one time renting a dress to transform
into a Thai ethnic boy or girl.
• Entertainment: At the beginning of Lac village, there is a large area of land that can organize
outdoor collective activities and exchanges. At night, visitors will be immersed in the traditional
cultural space of the Thai people, light a campfire, exchange stalls dancing with the villagers and
sway with the Thai Xoe dance.
• Traditional market: Coming to Lac village, visitors can also experience going to the early market
in the village. Goods in the market are also very easy to buy because people here do not challenge.
They exchange, talk carefree, comfortable, very popular with tourists.
• Tours: Currently, there are many Mai Chau tours taking place daily with reasonable prices and
schedules from 1–3 days. Joining Mai Chau tours in general and Lac village tours in particular,
visitors will enjoy unforgettable experiences with gentle, honest ethnic people and a unique
culture and landscape.

Agricultural Innovation Review in CLV Countries 75