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PROJECT “NETWORK FOR AGRICULTURE AND RURAL DEVELOPMENT
THINK-TAKS FOR COUNTRIES IN MEKONG-SUB REGION” (NARDT)

In conclusion, in terms of total imported value, the Middle East is a big market
for this region, however, it is required to study consumers’ preference of this market.
For Thailand, it needs to maintain its position while exploiting Korea. For Cambodia
and Lao PDR, these countries need support domestic production so that they can
have a large amount of rice to exploit other markets except for EU27. For Viet Nam,
it needs to target segments toward integrating into high-value markets as it has not
exploited any high-value market except for initially winning a contract bid to export
rice to Korea. The details of each high value-market are provided below:

Table 19: The role of each country in these high-value markets 2020

Shares of each country in total im- Shares of each market in total ex-
Countries port value (%) port value (%)
Market Viet Lao Viet Lao
Thailand Cambodia Thailand Cambodia
Nam PDR Nam PDR
Middle 3.76 2.21 0.06 0 4.52 3.78 0.63 0
East
EU27 16.47 2.92 10.42 0.99 5.51 1.19 28.40 22.44
US 58.63 1.22 0.27 0 19.19 0.50 0.65 0.42
Japan 26.84 0.05 0 0 3.14 0.01 0 0
Korea, 4.11 14.48 0 0 0.38 1.14 0 0
Rep

Source: Author’s calculation from Trademap.

Figure 21: Rice import turnover of high-value markets 2020

Source: Trademap
- The Middle East markets

Market overview: This is the market with the highest total import value among
all the above markets with the total import value in 2020 reaching 5.2 billion USD, a
CAGR growth of 1.04%/year during the period 2010 – 2020. However, the imports
of the Middle East market fluctuated due to political instability. The main imported

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