Page 93 - Agricultural innovation

Figure 26. Dairy cow farm in Moc Chau District
Source: Moc Chau Milk

In particular, the company has implemented livestock insurance and milk price insurance to
ensure that if a farmer household has a cow to be culled, the insurance amount from the culled cow
will be equal to the amount of meat sold, enough to buy a new breed cow instead. All these moves
have encouraged cow owners to feel secure and confident to invest in increasing herd and developing
livestock. Thanks to cow breeding, in Moc Chau plateau appear many “billionaire farmers” with an
average monthly income of about 100 million VND.
In addition to creating jobs and stable incomes for nearly 2,000 local workers, the company also
actively participates in building roads, building schools, implementing the “school milk” program
for nearly 3,000 children (100% free milk every day), contributes money to build houses for poor
households, organizes social and cultural programs such as Miss Dairy Contest on October 14–15th
annually for farmers.
Moc Chau Milk also cooperates with people in the area to produce animal feed (the company
annually buys from 100,000 to 120,000 tons of corn and whole corn for silage and over 13,000 tons
of corn kernels and cassava for feed concentrates, creating jobs for thousands of local laborers with
relatively high income.
Every year, the company organizes the Miss Dairy Contest. This is an opportunity for cow-raising
households and ethnic people around the region to gather in town centre of Moc Chau, to talk together, to
share their breeding experiences and to bring their best cows to find the chance to be the Miss of the contest.

Figure 27. Miss Dairy Cow Contest in Moc Chau
Source: Moc Chau milk

86 ©2023 NARDT